Porsche Downtown LA

Meet Our Downtown Los Angeles Porsche Team

All Staff Members

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Victor Ghassemi

General Manager

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Victor Ghassemi

General Manager

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About

As a true and passionate German car enthusiast, Victor started his automotive career here in Southern California in 1995. Porsche has always been a brand he admired and extremely passionate about. Victor was always so enamored with Porsche that he was excited to join the Porsche family and Porsche Downtown LA in April of 2010. He looks forward to meeting with each and every one of his clients to ensure an exemplary experience.

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Keni Huang

General Manager

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Keni Huang

General Manager

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About

Keni Huang was born in Taiwan and grew up in Thailand. He speaks four fluent languages: Mandarin, Taiwanese, Thai, and English. He has over 8 years of experience in Sales Management and Customer Relations. Keni builds his success through sharing the heart of Porsche passion with family, friends, and clients. He values every opportunity and encourages every client to visit Porsche Downtown LA before making a purchase.

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Gerald Tan

Sales Manager

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Gerald Tan

Sales Manager

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About

Gerald Tan has been with the Porsche brand since March 2000 and with Porsche Downtown LA since 2013. Porsche's unparalleled growth and success have only fueled his passion and love for the brand. He is the consummate professional with a keen attention to detail. Whether this is your first or your next Porsche, let Gerald and the team at Porsche Downtown LA make your Porsche experience a memorable one.

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Michael Artone

Sales Manager

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Michael Artone

Sales Manager

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About

With over 20 years of experience in automotive management, Michael has built a distinguished career marked by leadership and expertise in the luxury vehicle sector. Prior to entering the automotive industry, Michael gained valuable insights in finance and law, providing a strong foundation for a successful career in business management. Before joining Porsche, Michael served as the Dealer Principal for a high-performing automotive dealership, where strategic leadership and customer-focused initiatives drove significant growth. Michael has also held upper management positions at prestigious brands such as Aston Martin, Bentley, Lamborghini, Land Rover, and Mercedes Benz, showcasing a deep understanding of the luxury market and a commitment to excellence. A true automotive aficionado, Michael is passionate about motorsports and has a particular affinity for European vehicles, especially modern classics. Through a blend of extensive experience and genuine passion, Michael continues to make a significant impact in the luxury automotive industry.

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Jay Huffschmidt

Internet Sales Manager

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Jay Huffschmidt

Internet Sales Manager

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About

Back in 1984 Jay walked in to a new car showroom with the hopes of getting a job selling luxury cars. Unfortunately they thought he was too young and gave him a job in the detail department instead. He worked his way up the chain and in 1986 got his California Sales License and started building his portfolio. Over the years Jay has held just about every job in the dealership form Parts to Service to Sales. For the last decade he's been running Marketing and Customer Service departments at Los Angeles' top Porsche dealerships. In September 2018 Jay joined the team at Downtown LA Porsche and has made a return to his favorite job role. . . selling AMAZING cars as a Porsche Certified Brand Ambassador. Jay often quotes the Zig Ziglar principle that you can get everything in life you want if you will just help enough other people get what they want.

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Derek Haines

Sales Manager

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Derek Haines

Sales Manager

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About

With over two decades of experience with Porsche, allow me to guide you to your dream Porsche.

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Vicki Carbone

Service & Parts Director

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Vicki Carbone

Service & Parts Director

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About

Vicki has been with Porsche for 20 years. She started as a warranty administrator, became a service advisor for 9 years, and now currently is our service manager. Vicki has always enjoyed fast cars and found that Porsche was the best handling fast cars out there. She has a Cayman S, which Vicki really enjoys. On her off time, she loves to golf, cook, and relax with friends and family. Vicki and her staff are here to provide you with the best possible service and experience in the care and maintenance of your Porsche. Thank you for choosing Porsche Downtown LA.

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Karla Barbero

Finance Manager

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Karla Barbero

Finance Manager

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About

Karla Barbero has been a part of the Downtown LA family since 2005. Karla has enjoyed working on the administrative side of the business with colleagues and management. Since 2017, she has embraced her role as a Senior Finance Manager working alongside clients who share her passion and love of Porsche. During her free time, Karla enjoys spending time with family, friends and her furry companions.

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Carolina Perez

Finance Manager

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Carolina Perez

Finance Manager

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About

Carolina has been with Porsche Downtown LA since 2017. She is the newest addition to the finance team. She takes pride in delivering a seamless and rewarding purchasing experience, ensuring customers receive the best value through quality products and services. Outside of work, she enjoys going to the farmers market, cooking and spending time with friends and family. Her creativity and passion for service makes her a trusted and personable professional in the Porsche community.

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Noah Schmerling

Fleet Manager

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Noah Schmerling

Fleet Manager

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About

Noah Schmerling has just recently begun his newest journey as Fleet Sales Manager with Porsche Downtown LA. With over 30 years of experience in the automotive industry, Noah brings a wealth of knowledge along with an overwhelming dedication of unparalleled customer service. Noah looks forward to not only meeting you, but in helping you find your perfect Porsche.

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Miguel Lopez

Merchandising Administrator

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Miguel Lopez

Merchandising Administrator

About

Miguel's interest in fast cars peeked as a teenager, when joining a family friend's rally race team in Mexico. He became a photographer over 25 years ago and has been doing it professionally since 2002. Working in marketing as a photographer since 2008 through the fashion industry, independent luxury car sales, and managing large social media teams in professional sporting events for broadcasters like ESPN over the years, he is a great addition to the Porsche DTLA family.

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Eugene Fong

Porsche Brand Ambassador

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Eugene Fong

Porsche Brand Ambassador

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About

Eugene Fong was born in Hong Kong and raised in Boston. He speaks Cantonese, Mandarin, German, and Bostonian. Eugene has over 28 years in the automotive retail business. Cars have been and always will be his passion. His love for Porsches started in high school when his first car was a 1969 912 in Slate Grey. He treats all his clients like family members, and your satisfaction is his number one priority.

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Simon Kouyoumjian

Porsche Brand Ambassador

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Simon Kouyoumjian

Porsche Brand Ambassador

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About

With over 20 years selling Porsches in Los Angeles, Simon is a consummate professional. He is a resident expert on all things Porsche, always attentive to your pre and post purchase needs. Simon delivers the ultimate Porsche experience.

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Michael Presley

Porsche Brand Ambassador

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Michael Presley

Porsche Brand Ambassador

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About

Originally from Atlanta, GA, Michael has been a valued member of the Porsche Downtown LA team since July of 2019. He brings his fresh perspective and love for all things Porsche to the automotive buying process and provides the utmost care and attention to detail when guiding his clients through this process. As a Porsche owner and enthusiast, his wealth of knowledge and his understanding of the vehicles is a valued tool he demonstrates daily. He looks forward to meeting you and sharing the Passion that is Porsche!

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Alex Cobos

Porsche Brand Ambassador

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Alex Cobos

Porsche Brand Ambassador

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About

With over 25 years of experience in the automotive industry, I have cultivated a deep passion for cars. I love the excitement of the automotive world and enjoy sharing that enthusiasm with clients and colleagues alike. Whether it's discussing the latest models or helping customers find their dream car, I believe in making the experience enjoyable and memorable. Let's drive forward together!

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Preston Jimenez

Porsche Brand Ambassador

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Preston Jimenez

Porsche Brand Ambassador

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About

Preston grew up in Los Angeles and has been in the automotive industry for since 2013. He is extremely happy and grateful to work for Porsche, a brand he's admired since childhood. Preston is also trilingual and speaks English, Spanish, and Korean. He spent his childhood attending a Korean school where he learned the language and culture. Currently, his passions include boxing and practicing Tae Kwon Do. With a passion for adrenaline and fast cars, being part of the Porsche family was always the natural choice. He shows his passion for the brand when going over the cars and with will always help you with a positive vibe. When working with Preston, you'll be sure to have a great time purchasing your Porsche.

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Ellie Shafiee

Porsche Brand Ambassador

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Ellie Shafiee

Porsche Brand Ambassador

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About

I've dedicated my career to the automotive industry for the last 32 years since relocating to the United States. For 18 years, I served as the CEO of a reputable used car dealership, and subsequently transitioned to the new car sector as a Fleet Sales Manager. During my initial years in this role, I achieved top-ranking sales performance for Lexus. It was during this time that I crossed paths with my current General Sales Manager, Victor Ghasemi, at Jim Falk Lexus of Beverly Hills. Now, I am proud to work alongside him. As a single mother, I've raised three children over the past 17 years, all of whom have successfully graduated from university. Outside of work, I enjoy indulging my passion for cooking and am an avid Lakers fan. I am also bilingual and speak both Farsi and English fluently. I very much look forward to meeting you and helping guide you through your Porsche journey.

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Chris Li

Porsche Brand Ambassador

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Chris Li

Porsche Brand Ambassador

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About

Welcome to the Porsche's world! I am a Porsche Enthusiast and I would love to find you a Porsche you will possibly like!

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Michael Aram

Porsche Brand Ambassador

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Michael Aram

Porsche Brand Ambassador

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About

I’ve been part of the Porsche family for over 16 years, combining a deep passion for the brand with a commitment to exceptional customer service. As a Porsche Brand Ambassador, and fluent in Hebrew, English, and Farsi, I look forward to sharing my knowledge and enthusiasm with you at Porsche Downtown LA.

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Jazmine Gonzalez

Porsche Brand Ambassador

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Jazmine Gonzalez

Porsche Brand Ambassador

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About

With over 4 years of experience with the Porsche brand, Jazmine brings the highest quality of customer service and customer engagement. As a former Porsche Pro, her passion is giving Porsche owners the ultimate experience in Porsche ownership and driving. Jazmine's favorite Porsche is a 911 Turbo S, which she has personally delivered to clients as part of our Porsche Pro Program. Her favorite activities include: skating at the beach, going to Disneyland and spending quality time outdoors with friends and family.

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George Braddock

Porsche Pro

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George Braddock

Porsche Pro

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About

George enjoys driving manual cars through the mountains of Pennsylvania. He also has driven to 46 states and been behind the wheel of nearly all makes. It was not until he got behind the wheel of a 911, did his passion for cars ignited. George has an extensive knowledge on various Porsche models and an expert in its functions and features. Feel free to stop by and ask me any questions you may have about your Porsche.

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Bryan Choe

Porsche Pro

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Bryan Choe

Porsche Pro

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About

Bryan brings a passion for performance and precision to his role at Porsche Downtown LA. A former competitive bodybuilder and lifelong athlete with over a decade of soccer experience, he values discipline, teamwork, and attention to detail in everything he does. Outside of work, Bryan enjoys staying active and spending quality time with his daughter. At Porsche Downtown LA, he is committed to delivering a thorough, thoughtful experience and helping every client fully enjoy the Porsche brand.

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Cash Yi

Korean Fleet Manager

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Cash Yi

Korean Fleet Manager

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About

Cash Yi has been a Fleet Sales Manager at Porsche Downtown LA for the past 25 years. He is a well-known figure among the Porsche community in all of southern California. He has a stellar reputation for impeccable client service. This is why a large part of his business relies on clients coming back and referrals. Cash Yi is a true Porsche Brand Ambassador, a title bestowed by Porsche for someone with comprehensive knowledge of the brand, outstanding customer service experience, and a wealth of knowledge of understanding client needs and how to match his clients with the right car and best deals.

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Michael Tevanian

Customer Experience Manager

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Michael Tevanian

Customer Experience Manager

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About

Michael has been a car enthusiast since a kid. His dad drives a 911 GTS and hence why Michael has a passion for Porsches. He is a business management major and currently serves as our product specialist. Michael is knowledgeable about our brand and will be more than happy to answer any questions about your vehicle. He can also schedule an appointment to meet you at the dealership or even come to your house.

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Maura Nunez

Sales Assistant

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Maura Nunez

Sales Assistant

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About

For over seven years, Maura has been an integral part of the Porsche Downtown LA team, bringing passion, precision, and dedication to everything she does. Her automotive career began as a Title Clerk. Since, she has evolved and learned the intricacies and processes in both sales and finance departments and earning a promotion to the dynamic role as a Sales and Finance Assistant.Her favorite model Porsche is a Cayenne Coupe due to its sleek coupe-like silhouette. When she's not ant Porsche Downtown LA, she enjoys hiking and the thrill of exploring nature.

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Diego Rodriguez

Sales Assistant

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Diego Rodriguez

Sales Assistant

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About

Diego has been an integral part of Porsche family since 2021. As a sales administrative assistant, he works behind-the-scenes to assist in managing our inventory and ensures your vehicle is prepped with the proper reconditioning to maintain quality standards. From the moment we receive a car until after it is sold, he makes it his goal to make sure you are taken care of. What he enjoys most outside of work is spending time with his loved ones and playing his guitar.

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Irwin Merida

Assistant Service Manager

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Irwin Merida

Assistant Service Manager

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About

Irwin Merida has worked for Porsche Downtown L.A. since 2012. As a Porsche brand ambassador, he earned his A.A. Degree in Automotive Technology and is currently completing his B.A. in Automotive Management and Marketing. Irwin was recently promoted to Assistant Manager in 2016. It is his pleasure to assist you with the care and maintenance of your Porsche.

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Jose Hernandez

Service Advisor

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Jose Hernandez

Service Advisor

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About

Jose has been working for Porsche Downtown LA since 2015, but has been with the Downtown LA Auto Group for 10 years. He is responsible for greeting customers, setting appointments, providing follow up with clients as needed. He also handles the reconditioning of Certified Pre-Owned vehicles, and maintaining our Porsche loaner fleet.

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Jeff Katz

Service Advisor

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Jeff Katz

Service Advisor

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About

Jeff was born and raised in Los Angeles and has worked in the car business for 14 years. Jeff has been with Porsche for 3 years now and can't imagine working with any other brand. Jeff has extreme Porsche Passion. On his off time Jeff enjoys barbecuing with family and friends, camping and going to sporting events.

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Sergio Angeles

Service Advisor

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Sergio Angeles

Service Advisor

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About

I have been a valued member of the Porsche family since 2019. Originally from the Bay area, I made the move to Los Angeles to immerse myself in the city's dynamic car culture. Outside of work, I am deeply embedded in the car community, attending monthly car meets and never missing the iconic Monterey Car Week.

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Nicolas Vangheluwe

Porsche Parts Specialist

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Nicolas Vangheluwe

Porsche Parts Specialist

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About

Nicolas was born in the East of France in the Lorraine region and moved early on with his family Le Mans in 1991. Needless to say, Nicolas grew up a car enthusiast with an affinity for German cars especially. He fondly remembers waking many times to the sound of revving engine and racecars battling on the glorious Circuit de La Sarthe.He started his career after an Associate's Degree in Hotel and Restaurant Management where he learned top notch customer service, working as Banquet manager in 5 star resort and hotel, and later moving to be General Manager in restaurant.In 2018, Nicolas decided to embrace his childhood passion and began his journey in the car industry. He naturally joined Porsche, his brand of heart since he was 8.He was involved in the VW Scene Le Mans, a non profit organization and car club of VW, Audi, Porsche and every other VW owned brand. There, Nicholas served as organizer of the VW Camp'Mans, a national gathering of enthusiasts of the same brands.

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Miguel Rodriguez

Certified Pre-Owned Advisor

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Miguel Rodriguez

Certified Pre-Owned Advisor

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About

I have been Porsche DTLA for 8 years. I really enjoy working with all the beautiful cars. On my off time I enjoy spending time and traveling with my family and spending time outdoors.

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Dennis Gong

Porsche Certified Shop Foreman

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Dennis Gong

Porsche Certified Shop Foreman

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About

Dennis Gong has been with Porsche Downtown L.A. for nearly 40 years. He started his career here after moving from Sacramento and graduating from technical school. Over the years, his experience has encompassed most of the Porsche model line and he has achieved the Porsche Gold Technician certification. He owns several classic 911 models, including a 1980 911 SC that he has transformed into a very competitive track car. As shop foreman, he is very knowledgeable and makes the Porsche service experience worthwhile. Visit Porsche Downtown L.A. where he can be of assistance or see him at the track when he is racing his 911.

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Ivan Estrada

Parts Manager

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Ivan Estrada

Parts Manager

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About

Ivan's love for Porsche began in the early 2000's. Fresh off the waves of the emerging car culture scene introduced in movies like Fast & Furious, He quickly learned of just how capable these timeless machines produced in Zuffenhausen were. Having started with Porsche in 2003, he was able to taste all the different flavors available to him here. Always the nuisance in the shop, he began to learn how each part he ordered played a pivotal role in keeping these pieces of art going. If you are vigilant, you may spot Ivan cruising down PCH with his top down on his 2003 Boxster, ripping the canyons in his 2008 997 S, or taking some fire road with his 2006 Cayenne S Titanium.

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Eva Archila

Porsche Parts Specialist

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Albin Rivera

Porsche Parts Specialist

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Albin Rivera

Porsche Parts Specialist

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About

Albin Rivera was born and raised in Modesto, California, where he developed a deep appreciation for craftsmanship and hard work. By day, he worked at a local winery, where he honed his skills in the art of winemaking. In his spare time, he could often be found in his garage, rebuilding cars and restoring them to their former glory. His love for automobiles, particularly Porsches, grew with each project. Eventually, Albin made the move to sunny Los Angeles, where he found a community of like-minded individuals who shared his passion for both fine wine and high-performance cars. It was here that he truly felt at home, surrounded by people who celebrated the same dedication to quality and precision that he had always strived for in his own work.

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Anthony Fabian

Loaner Coordinator

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Anthony Fabian

Loaner Coordinator

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About

Anthony, better known as Tony, began with Porsche Downtown Los Angeles in 2023. He started with our parts department and quickly became an integral part of the team. Since then, he has made the switch to the service department and is the coordinator of Porsche Downtown Los Angeles's huge loaner fleet. Tony is always eager and ready to help with all your Porsche needs and is here to make sure you are seamlessly helped and taken great care of. Tony's favorite Porsche model is the Panamera GTS.

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Taylor Neman

Receptionist

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